An extensive campaign across marketing channels
We have supported the launch of Strongbow ciders on the Czech and Slovak markets. On both markets, the brand has become the segment’s number one.
We have prepared a complete concept of activation and sampling. We have visited festivals, urban street events, sampled at places where the target group spends their leisure time (Prague’s Embankment, …) or mixed drinks at the Prague Bar Show.
In 3 months, we visited 10 music festivals, effectively distributed 800,000 samples and achieved significant publicity in social media.