A unique experience event at the flagship’s market launch
At the extraordinary premises of the Žižkov Tower, we prepared an event for journalists, Sony representatives and their business partners.
We divided the space into a few sections to introduce the tablet. The main site was the testing area where a hostess in a bathtub presented one of the main benefits of the device – waterproofness. Other sections included an educational area, a gaming zone and a catering section offering Asian specialities.
This unique event for more than 100 participants at 93 meters above ground significantly supported the launch of the design gem.