Currently we have launched a massive promotional campaign “I’m a proud Zero” for Heineken, where we present the first absolutely non-alcoholic Radler.
We have prepared an attractive 0.0% Zlatopramen zone for this activity, where visitors can try a number of balancing activities, a bicycle for two enthusiasts and can relax in special 0% loungers.
We started the Road Show with a sampling near the Office Centre. To make the office employees notice us even more, the Radler vouchers were distributed directly to their windows… 🙂