A promotion truck offering activities for the whole family
Based on the previous successful collaboration, Kia chose us to introduce their new Ceed model.
To present this family car, we have created a concept of a promotion truck. We introduced the new Ceed model here along with other vehicles by the car manufacturer and also offered activities for all family members. Dads with children raced at a giant track with RC car models, for mums there was a beauty corner with an expert makeup artist, children had fun in the children’s tent and everyone could relax in a pop-up cafe.
We have visited 15 Czech cities, welcomed 21,600 visitors, facilitated 780 test runs and started the 1,340 races of car models. The road show was supported by communication and a big competition in social media.