We have designed a new activity for Henkel that aims to build a relationship with Rex consumers.
As the key target group is mainly families with children, we have prepared a large Rexík Zone, which is full of fun activities. The Rex brand has been supporting a number of environmental projects for a long time and innovated its own product portfolio so it has minimal impact on the environment. That’s why all activities were connected with ecology. Through the activities we introduced the visitors into the issues of environmental protection and ecology in an entertaining way.
The first event took place at the Slovak festival Festík and the attendance of the Rexík Zone was breaking records. You can look forward to other events in the Czech Republic.